Guinness Nigeria increases prices of products; Malta Guinness now N700

Guinness Nigeria has raised prices for several of its popular alcoholic and non-alcoholic beverages, citing economic pressures impacting business operations.

In a memo dated November 8, the company’s commercial director, Olusanya Adesanya, announced the price adjustments, effective November 11.

“This is to inform you of the price change on some of our BEER SKUs/brands effective Monday November 11, 2024,” Mr. Adesanya stated in the memo, according to Peoples Gazette and The Cable.

Under the new pricing, large Guinness bottles are set at N13,590 for wholesalers, N14,070 for retailers, with each bottle costing N1,300. Medium Guinness will now cost N16,230 for wholesalers and N16,610 for retailers, priced at N1,100 per bottle.

The memo provided additional details on other products:

• Small Guinness: N17,570 for wholesalers, N18,020 for retailers, and N900 per bottle.
• Foreign Extra Stout (FES) Can: N23,580 for wholesalers, N23,965 for retailers, and N1,100 per can.
• Orijin Can: N16,600 for wholesalers, N17,015 for retailers, and N900 per can.
• Guinness Smooth: N16,230 for wholesalers, N16,610 for retailers, with a bottle now at N1,100.
• Guinness Smooth Can: N23,580 for wholesalers, N23,965 for retailers, and N1,100 per can.
• Malta Guinness Classic: N12,655 for wholesalers, N13,500 for retailers, now priced at N700 per bottle.
• Malta Guinness Can: N15,385 for wholesalers, N16,025 for retailers, at N800 per can.
• Dubic Malt (RGB): N11,795 for wholesalers, N12,590 for retailers, at N650 per bottle.
• Dubic Malt Can: N14,265 for wholesalers, N14,880 for retailers, at N750 per can.

Guinness Nigeria attributed the price hike to “the prevailing economic realities which have impacted significantly on our current cost of doing business.”

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