Tantalizers Plc, once known strictly for its fast-food outlets, has made another move in its ongoing transformation into a multi-sector brand, announcing the acquisition of Grand Media Projects Limited, an entertainment company co-founded by film maker Tade Ogidan.
The acquisition, disclosed Friday, marks the company’s formal entry into Nigeria’s booming entertainment and content economy. It is also the latest of the company’s diversification moves that has seen Tantalizers attract new investors, expand into the blue economy, and deliver triple-digit stock gains on the Nigerian Exchange.
The Grand Media deal comes weeks after the company’s shares jumped over 19% in the first week of March, driven by investor excitement over its acquisition of 10 modern fishing trawlers through a partnership with Quinn Fisheries and Harvester Fishing. That announcement followed the successful raise of ₦1.07 billion in fresh capital through a fully subscribed private placement in late 2024.
Tantalizers stock has posted a 378% return in the last year, hitting as high as ₦3.25 in March 2025—making it one of the most talked-about growth stocks on the local bourse. Its upward run has been fuelled by a combination of sectoral pivots, strategic alliances, and rising investor appetite for non-traditional plays in food, marine, and now entertainment.
“This is more than a media deal—it’s an attempt to become a full-spectrum consumer brand,” said Adam Nuru, chairman of Tantalizers, in a statement. “We’re not just selling food anymore. We’re stepping into branded content, lifestyle experiences, and entertainment platforms that reflect Nigeria’s youth energy.”
Tade Ogidan, founder of Grand Media, described the acquisition as “a creative leap,” and said it would position the new entity to “deliver local content with global reach, anchored by a tech-first model.”
The company plans to launch a tech-driven entertainment platform in the coming months, combining food delivery, media streaming, and branded experiences.
Tantalizers lost 3.36% in Friday trading, with the latest acquisition news coming near the close of market. Analysts will be watching on Monday to gauge investor reaction.
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