Twitter launches ‘X’ logo, drops blue bird symbol

Twitter has launched a new logo, replacing the iconic blue bird with a black X. The change was announced by Twitter owner Elon Musk and CEO Linda Yaccarino on Monday.

“X is here! Let’s do this,” tweeted Yaccarino.

The new logo is part of a wider rebranding effort by Twitter under Musk’s leadership. Musk has said that he wants to make Twitter a “super app” like China’s WeChat, which offers a variety of services in one place, including social media, messaging, payments, and more.

The change to the logo has been met with mixed reactions from Twitter users. Some have praised the new design, while others have criticized it as being too simple or boring.

“The new logo is a bold move,” said one Twitter user. “It’s definitely different from the old one, but I think it’s growing on me.”

“I’m not a fan of the new logo,” said another Twitter user. “It’s too simple and doesn’t really represent what Twitter is all about.”

– Additional Context

• The new logo is the latest in a series of changes that Musk has made to Twitter since he bought the company in October 2022.
• Musk has also said that he wants to make Twitter a more open and free platform for speech.
• However, some critics have accused Musk of trying to turn Twitter into a platform for right-wing extremism.
• It remains to be seen how Musk’s changes will impact Twitter’s user base and its overall business.

– Learn more

Under Musk’s tenure since acquiring Twitter in October 2022, the company has undergone significant changes, including a business name change to X Corp. Musk previously changed the platform’s logo to doge meme in April.

Despite boasting around 200 million daily active users, Twitter has faced technical failures, layoffs, and user discontent due to newly introduced charges, content moderation changes, and the return of banned right-wing accounts.

Musk revealed a sharp decline in Twitter’s advertising revenue since taking control. In response, Facebook’s Meta launched Threads, a text-based platform, but user engagement has been disappointing since its launch, according to Sensor Tower data.