Reckitt reworks and reintroduces Dettol Cool soap

Reckitt, a top hygiene brand company, has relaunched one of its flagship products, Dettol, relaunching Dettol Cool with a different formulation.

The company made the announcement on Wednesday at a press conference at the Reckitt Sub-Saharan Africa Headquarters in Lagos.

– Key points to note

It said the newly improved Dettol Cool soap provides the triple benefits of protection against 99.9% of disease-causing germs, up to 5 degrees of cooling sensation, and protection against body odour.

“At Reckitt, we have a purpose, which is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world,” Akbar Ali Shah, general manager, Reckitt Sub Sahara Africa, said at the press conference.

“We also continually innovate to enable access of our high-quality health and hygiene products to every member of society. Our Dettol Cool bar soap is enriched with the power of menthol that helps to protect against bacteria and odour causing germs.

“With this new product, we look forward to driving conversations on the importance of hygiene and keeping yourself healthy, especially after both high and low-intensity activities which cause you to sweat. In the long run, we aim to achieve a behavioural change towards good hygiene,” Shah said.

– Learn more

Dettol, a cleaning disinfectant and antiseptic, was introduced in 1932 by the British company Reckitt. Dettol Cool was first launched in 2012 but later withdrawn.

The active ingredient in Dettol that provides its antiseptic property is chloroxylenol. The rest is made up of pine oil, isopropanol, castor oil, soap and water. The company says it uses germ kill actives such as hydrogen peroxide, lactic acid, citric acid and more to protect against harmful bacteria & viruses.