Pepsi has a new logo — first in 14 years

Pepsi has designed a new logo, its first since 2008, as part of its brand refresh ahead of the company’s 125 anniversary.

The logo “borrows equity” from the brand’s 125-year history, Pepsi says.

– A key point to note

The new logo features a modernized design, with the iconic red, white, and blue colors of PepsiCo’s flagship brand, Pepsi, taking centre stage. It has the word Pepsi written boldly in the middle.

According to Pepsi’s chief marketing officer, Todd Kaplan, “We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”

– Learn more

Since launching its original design in the 1940s, the Pepsi globe has become one of the most recognisable logos in the world.

The new identity will be rolled out in North America later this year, coinciding with the brand’s 125th anniversary. The refreshed packaging and logo will be rolled out globally next year.

It will span across all the brand’s physical and digital touchpoints, from packaging to fountain and cooler equipment, as well as fashion and dining. The new identity has been specifically designed to appeal in an “increasingly digital world”, Pepsi says, introducing more “movement and animation” and “unlocking more flexibility” in its branding.

The brand refresh includes a new colour palette, which now includes the colour black. The black colour has been drawn from the branding for Pepsi Zero Sugar (known as Pepsi Max in the UK), and signals Pepsi’s “continued focus” on its zero sugar offering.